![in the lonely hour target in the lonely hour target](https://i.pinimg.com/originals/1f/07/33/1f07335fc6bcf72ace4f7bfb0a656dd3.png)
With the crowd singing along with every word and an emotional Sam in tears by the end of the song, the nation got to see that Sam is a true star. 1 single Stay With Me to both the adoring crowd present as well as audiences around the country. Live on air, Sam performed his latest No. PlanĪfter teasing the event with trailers in the week prior, they took over the whole of the last ad break in Alan Carr’s Chatty Man which cut to Sam’s biggest gig to date at The Roundhouse in Camden, London. They collaborated with Channel 4, The Outfit production company and Google Play to deliver the world’s first live music performance in an ad break.
#IN THE LONELY HOUR TARGET TV#
Working with their media agency, Mediacom, they came up with the idea of a live performance in a TV ad break. If the live experience could be delivered with innovation and excitement in a medium that reached a lot of people, they felt they could achieve both the scale they needed to hit the sales target whilst maintaining the credibility that was essential for long term success.
![in the lonely hour target in the lonely hour target](https://i.pinimg.com/originals/8a/2f/ec/8a2fecde0416d7eb7ca9dd2c7b417fcd.jpg)
#IN THE LONELY HOUR TARGET HOW TO#
The challenge was how to take this experience of a gig to a wider audience. The live experience has always been the most powerful advertising for an authentic artist, as an audience can experience the genuine talent of a singer as well as witness their connection with a crowd. As a result, Universal Music and Sam’s record label, Capitol Records, had high expectations for his debut album In The Lonely Hour with an ambitious sales target of 100,000 records in week one. In 2014, Sam won the BBC Sound of 2014 and BRITS Critics Choice Awards which generated a huge amount of interest in him. He rose to stardom as the lead vocal on “Latch” by Disclosure and also “La La La” by Naughty Boy - which became a number one single in 2013 – but the public didn’t really know him as an artist in his own right. Sam Smith is one of the UK’s biggest breakthrough artists of the last 18 months.
#IN THE LONELY HOUR TARGET FULL#
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Profit Ability: the business case for advertising.The Age of Television: the needs that drive us.A Matter of Time: the importance of time-length in TV advertising.As Seen on TV: supercharging your small business.Effectiveness in Context: free download.Adapting to adversity: advertising lessons from lockdown.Giving attention a little attention: download the white paper.Advanced TV advertising: everything you need to know.TV Masters: our new online training course.